Fur Trade Advertisement Banned by Advertising Standards Authority
The European Fur Breeders Association (EFBA) can no longer claim that fur is an environmentally friendly product.
This decision was made by the Advertising Standards Authority (ASA) following a complaint . The ASA ruled the EFBA’s advert isement which appeared in the European magazine 'The Parliament Magazine' with the headline 'Why it’s eco-friendly to wear fur…' as misleading.
Both the EFBA and the International Federation of Fur Traders (IFFT), claimed that fur is 'durable' and 'a sustainable product.' They also claimed that a fur coat can last 30 years, 'longer than most of the textile materials', that fur can be recycled into bags or cushions, and that fur is a 'natural and organic product, which is biodegradable.' But the ASA ruled to ban the advertisement as the fur industry was unable to show with sufficient evidence that fur has no harmful effect on the environment, taking into account how it is produced and manufactured.